PMG Launches Next-Generation Digital Media Platform

Tuesday, June 16, 2009

Dallas, Texas (June 16, 2009) — PRISM Media Group, the Southwest’s fastest-growing custom media company, announces the launch of enGauge, a next-generation digital platform for delivering customized content solutions to targeted customers and prospects. enGauge helps companies increase sales and lower marketing expenses by serving as a “push” rather than a “pull” vehicle; by providing engaging, custom content; by influencing customer behavior; and by building a greater sense of community and loyalty.

Each enGauge edition features compelling articles, videos and Web 2.0 technology, including real-time lead generation, blogs and commenting features — all developed, distributed and managed by PRISM Media Group on behalf of its clients. enGauge clients also receive real-time enGauge Analytics reports, which provide comprehensive usage information such as open rates, leads, time spent reading the content, and PRISM Media Group’s proprietary enGauge Rate.

See our list of savvy clients below who have enhanced their overall marketing and communications efforts to prospects and customers, by deploying our enGauge platform:

• Professional Services Industry: Thomson Reuters
  
• Healthcare Industry: VHA, Inc.
  
• Retail Industry: Dallas Market Center
  

“Our clients using enGauge have been able to lower their marketing costs and increase their ROI,” says Michael Malone, Director of Business Development. “The platform’s customized multimedia content provides an ideal communications channel for selling more products and increasing profits by creating online communities and a deeper understanding of the company’s products, services and value proposition.”