Ray Larson's Blog

SOS in Choosing Your CMS

Friday, February 19, 2010 Written by Ray Larson

What features should you be looking for in a content management system (CMS)? A CMS allows you to manage the content of a Web site including publishing, format management, revision control, and indexing, search and retrieval. You do not want to be stuck with a system with fancy functionality that you will never use. Here is a guide to help you establish your requirements. 

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3 Essential Tips for Web Site Design

Wednesday, February 10, 2010 Written by Ray Larson

You’ve got your brand name and marketing color scheme and are now ready to work on your Web site. What next? Check out this cheat sheet for three tips to getting your site’s design off to a good start.

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Become a Social Media Pro

Monday, February 01, 2010 Written by Ray Larson

Not sure how to approach your social media campaign? With 93% of Americans saying that a company should have a presence on social media sites, according to a study conducted by Cone Business, it’s time for you to step into this global phenomenon with confidence. Even the President used YouTube’s Citizentube recently to answer questions from the public via a live feed, his first interview after his State of the Union. From the White House to the corner bakery, here are some pointers to help you use social media in your business. 

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E-mail Makes a Comeback

Tuesday, January 26, 2010 Written by Ray Larson

If you think e-mail marketing is no longer an essential part of your custom content campaign, think again. E-mail is still considered the No. 1 form of communication and the most common strategy used by Internet marketers, according to panelists at the Internet Summit 2009. 

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Print or Digital?

Tuesday, January 19, 2010 Written by Ray Larson

Two-thirds of consumers say they’re more likely to buy from a company that provides custom content, according to Roper Public Affairs & Media. The question is, should you use print or digital platforms for your content?

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