Home Custom Media Who Is Using Custom Media

Why are they using it?

Unlike traditional marketing efforts, a custom media solution gives you absolute control over the entire platform, ensuring that its message aligns precisely with your company’s objectives — and that it’s delivered specifically to your desired audience.

Whether it’s delivered in an enGauge Edition or a print magazine, custom media ultimately helps your company:

  • influence purchase behavior
  • increase brand loyalty
  • build and strengthen long-term customer relationships
  • attract and engage new customers
  • precisely track the effectiveness and ROI of your marketing dollars
  • provide a consistent, controlled marketing message
  • demonstrate your thought leadership in the marketplace
  • communicate directly to your audience in an uncluttered arena

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Who Is Using Custom Media?

Companies are spending $37.3 billion annually on custom initiatives — double what they were spending in 2000. And we’re not just talking about Fortune 500 companies, either. We’re talking about companies of all sizes, across market types, and with varying products and services — from commodities to high-end items.

For many companies, custom content doesn’t replace their other marketing channels, such as trade shows, print ads and direct mail. Rather, it enhances them, often serving as the centerpiece of their marketing efforts by adding clarity and unity to their company’s messaging. Custom media serves as the mothership, if you will, of their marketing, with content that funnels into their other advertising efforts.

That said, many companies have found that the compelling results delivered by custom media often make it a smart move to move some dollars out of other channels and into a custom initiative.

In fact, two-thirds of consumers say they’re more likely to buy from a company that provides them custom content, according to Roper Public Affairs & Media. Contact us today to find out how custom content can help your company.

* Data from Roper Public Affairs & Media

The increasing spending on custom publishing is paying off, too. Consider the following:

80%


of consumers say they would rather receive company information in the form of interesting articles than in an ad.

75%


feel that custom magazines show companies’ interest in building good relationships.


68%


of consumers say that companies that provide information about products via custom media help them make better purchase decisions.