is delivered monthly to 20,000 VHA members, providing education about supply chain management and clinical improvement.
Client: VHA
Market: Healthcare
Description: A national association that brings together healthcare organizations to become better performers by connecting with their peers and working together to develop innovative solutions
Objectives: VHA sought a new media partner to continue delivering Alliance , its bi-monthly print magazine, as well as help them launch an electronic version on alternating months
Solution: PRISM Media Group completely redesigned Alliance , and also created a Alliance Focus , a bi-monthly enGauge Edition that provides Web-only content featuring audio, video, links to relevant programs and products, and lead generation.
Results: In addition to receiving positive feedback on the new design of the print publication, VHA has earned an overwhelmingly favorable response to its enGauge edition and enjoys one of PRISM Media Group's strongest stats for average reading time. VHA subsequently enlisted PRISM to assist with the association's media sales strategy.
is sent each month to about 40,000 independent retailers on behalf of the Dallas Market Center; it educates storeowners about new products, merchandising trends and upcoming DMC events.
Client: DMC
Market: Wholesale/retail
Description: The world’s largest wholesale merchandise resource
Objectives: Strengthen DMC’s relationship with retailers; increase attendance at markets
Solution: PRISM Media Group developed an entire media portfolio for DMC, including a flagship publication called INSTORE; several enGauge Editions; and a semi-annual buyers’ guide called The Source.
Results: An overwhelming 89% of DMC publication readers are more likely to attend market events as a result of receiving the publication. Traffic increased 3% among readers within the first year of the portfolio’s launch, translating into millions of dollars in ROI for DMC.
I continue to be impressed with the level of creativity that PRISM Media Group brings us. Whether it's production, advertising sales or new publication development, I know we can trust PRISM Media Group to bring us their best game.![]()
is a monthly enGauge Edition produced for Radius Display Products and send to display dealer owners, sales managers and project managers.