Client: DMC
Market: Wholesale/retail
Description: The world’s largest wholesale merchandise resource
Objectives: Strengthen DMC’s relationship with retailers; increase attendance at markets
Solution: PRISM Media Group developed an entire media portfolio for DMC, including a flagship publication called INSTORE; several enGauge Editions; and a semi-annual buyers’ guide called The Source.
Results: An overwhelming 89% of DMC publication readers are more likely to attend market events as a result of receiving the publication. Traffic increased 3% among readers within the first year of the portfolio’s launch, translating into millions of dollars in ROI for DMC.
I continue to be impressed with the level of creativity that PRISM Media Group brings us. Whether it's production, advertising sales or new publication development, I know we can trust PRISM Media Group to bring us their best game.

- Jane Robertson, Vice President, Dallas Market Center

Client: ALOA
Market: Safety and security
Description: An international association for professionals in the sales/installation of locks, safes, keys, premises security, access controls and other security-related devices.
Objectives: ALOA wanted a more professional approach to Keynotes, its monthly members-only magazine.
Solution: PPRISM Media Group worked with ALOA to redesign Keynotes, creating new departments to better convey the organization's message.
Results: Positive response from Keynotes readers was immediate. ALOA has seen greater participation from industry experts contributing to the publication, while PRISM has been able to expand the magazine's coverage.

Client: ALOA
Market: Safety and security
Description: An international association for professionals in the sales/installation of locks, safes, keys, premises security, access controls and other security-related devices.
Objectives: ALOA wanted a more professional approach to Keynotes, its monthly members-only magazine.
Solution: PPRISM Media Group worked with ALOA to redesign Keynotes, creating new departments to better convey the organization's message.
Results: Positive response from Keynotes readers was immediate. ALOA has seen greater participation from industry experts contributing to the publication, while PRISM has been able to expand the magazine's coverage.

Client: DMC
Market: Wholesale/retail
Description: The world’s largest wholesale merchandise resource
Objectives: Strengthen DMC’s relationship with retailers; increase attendance at markets
Solution: PRISM Media Group developed an entire media portfolio for DMC, including a flagship publication called INSTORE; several enGauge Editions; and a semi-annual buyers’ guide called The Source.
Results: An overwhelming 89% of DMC publication readers are more likely to attend market events as a result of receiving the publication. Traffic increased 3% among readers within the first year of the portfolio’s launch, translating into millions of dollars in ROI for DMC.
I continue to be impressed with the level of creativity that PRISM Media Group brings us. Whether it's production, advertising sales or new publication development, I know we can trust PRISM Media Group to bring us their best game.

- Jane Robertson, Vice President, Dallas Market Center

Client: VHA
Market: Healthcare
Description: A national association that brings together healthcare organizations to become better performers by connecting with their peers and working together to develop innovative solutions
Objectives: VHA sought a new media partner to continue delivering Alliance , its bi-monthly print magazine, as well as help them launch an electronic version on alternating months
Solution: PRISM Media Group completely redesigned Alliance , and also created a Alliance Focus , a bi-monthly enGauge Edition that provides Web-only content featuring audio, video, links to relevant programs and products, and lead generation.
Results: In addition to receiving positive feedback on the new design of the print publication, VHA has earned an overwhelmingly favorable response to its enGauge edition and enjoys one of PRISM Media Group's strongest stats for average reading time. VHA subsequently enlisted PRISM to assist with the association's media sales strategy.

- Liz Willding, Manager, Editorial Services, VHA

Client: International Association of Assembly Managers
Market: Associations
Description: A leading source for public assembly-related research, information, services and life-safety issues worldwide
Objectives: Reduce costs and increase sales on Facility Manager, the association's official publication
Solution: IAAM enlisted PRISM Media Group to design, produce and deliver its publication, and to handle all advertising sales.
Results: Facility Manager has won numerous awards for outstanding design, and sales have increased considerably, allowing IAAM to nearly double the magazine's page count while staying budget neutral.

Client: AmeriCredit
Market: Financial services
Description: Fortune 500 auto financing company specializing in sub-prime lending.
Objectives: Create communication vehicle for AmeriCredit sales reps to reach dealership management; increase awareness of AmeriCredit service line.
Solution: ACCELERATE, a 20-page quarterly publication sent to general managers and finance/insurance managers, providing info about succeeding in competitive auto industry.
Results: Difficulties in sub-prime lending led to sizeable changes in AmeriCredit's service line, customer base and marketing resources; AmeriCredit used ACCELERATE as its lead marketing vehicle for communicating changes in service line; ACCELERATE was also a primary marketing vehicle in communicating the company'ms health and resilience.