Client: DMC
Market: Wholesale/retail
Description: The world’s largest wholesale merchandise resource
Objectives: Strengthen DMC’s relationship with retailers; increase attendance at markets
Solution: PRISM Media Group developed an entire media portfolio for DMC, including a flagship publication called INSTORE; several enGauge Editions; and a semi-annual buyers’ guide called The Source.
Results: An overwhelming 89% of DMC publication readers are more likely to attend market events as a result of receiving the publication. Traffic increased 3% among readers within the first year of the portfolio’s launch, translating into millions of dollars in ROI for DMC.
I continue to be impressed with the level of creativity that PRISM Media Group brings us. Whether it's production, advertising sales or new publication development, I know we can trust PRISM Media Group to bring us their best game.

- Jane Robertson, Vice President, Dallas Market Center

Client: TCU
Market: Universities
Description: A private co-ed university in Fort Worth, Texas.
Objectives: Extend the reach of TCU's successful "Ahead of the Curve" campaign
Solution: PRISM Media Group translated the campaign's print components into an interactive, multimedia piece delivered electronically to prospective students.
Results: TCU plans to make the multimedia platform a central part of its marketing campaign throughout 2010.

We love it! We think it's awesome!

- Elizabeth Perkins, Director of Admission Marketing & Communication, TCU